When the Web was still 2.0 and my UX design career was just beginning, it was fashionable to talk about design's seat at the table. Design leaders appealed to senior practitioners' responsibility not merely to their users, but to the design community as a whole: to build not just products, but company culture that could recognize and leverage design's potential.
The recognition designers earned didn't come with a matching level of satisfaction. The call for design's seat at the table was replaced with a new generation of articles, with roughly the same title and contents repeating year after year. Designers got their seat at the table. Now, what do we do with it?
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