Product designers should balance creativity with user familiarity. Design patterns, which have evolved and proven effective over time, align with users' existing mental models. While exploring original ideas is valuable, the primary goal should be utility and clarity in design. Successful products often prioritize straightforward solutions that facilitate user interactions over complex innovations that may hinder usability. Meaningful innovation is crucial, but it must serve a clear purpose to benefit both users and products.
"Not everything we design has to be radically new. Sometimes, the best solution is the simplest one. The one that already exists."
"Design patterns have evolved over time. They've been tested, refined, adopted, and improved across platforms, products, and industries. And more importantly, users are familiar with them."
"Our job as product designers isn't to reinvent the wheel every time. It's to solve problems. To make interactions intuitive. To reduce friction. To make things clear."
"When we chase novelty just for the sake of it, we risk confusing the user. We add complexity. We slow them down. And in most products, that's the opposite of what we want."
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