Product designers should not feel pressured to constantly create radically new designs; the best solutions can often be existing, simple ones. Design patterns have been tested and refined over time, making them familiar to users. Effective design prioritizes usefulness and clarity, helping users navigate from point A to point B without unnecessary complexity. While innovation is valuable, it must have purpose and be meaningful, rather than merely chasing novelty for its own sake.
Design patterns have evolved over time. They've been tested, refined, adopted, and improved - across platforms, products, and industries. And more importantly, users are familiar with them.
Our job as product designers isn't to reinvent the wheel every time. It's to solve problems. To make interactions intuitive. To reduce friction. To make things clear.
When we chase novelty just for the sake of it, we risk confusing the user. We add complexity. We slow them down.
Innovation is important. But it needs to be meaningful.
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