Phase, founded by Nick Budden, addresses common inefficiencies in UI/UX design by providing a no-code platform for creating fully interactive prototypes. The platform aims to simplify the process, allowing designers to bypass lengthy manual coding and promote quicker user testing. Recently, Phase launched a UI animation tool designed to compete with industry giants like Adobe After Effects and Figma. With $13 million in funding, the startup's goal is to offer a comprehensive prototype experience that minimizes dependency on engineers and manual processes, making the design workflow more efficient.
Implementing UI is an expensive, time-consuming manual process involving designers, product managers and engineers. Comprehensive user testing is also delayed until after that process is complete.
The key differentiator to Figma is the completeness of the prototype. So in Figma, you can build a prototype that does, maybe 20% or 30% of what the real website does.
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