Overcoming Silos

"While agency work has a lot of positive aspects to it, I didn't think I was a good fit for it. I found the relationship and ultimately sense of ownership with a solution very fleeting, since in essence the engagement with the client had a time stamp on it, after which you simply started working on something else. For some Design professionals, that's what they crave the most: diversity of projects, jumping around from challenge to challenge."

"Personally, I've always preferred to have a sense of continued storytelling, meaning, launching a product to market doesn't close that narrative, quite the opposite. It opens a new chapter, where there's constant engagement with clients, and where the utilization of the product produces findings that are fundamental for the growth of that solution and the business that is behind it. The opportunities to take something from 0 to 1 are immense, and taking something from 1 to infinity are even bigger."

Experience in technology and product development shows organizational silos are the default operational process, with teams preferring to stay in their lanes. Agency work offers project diversity but often limits long-term ownership and ongoing product iteration. Product-focused work enables continued storytelling, turning launches into new chapters of client engagement and iterative learning. Taking a product from 0 to 1 creates opportunities, while scaling from 1 to infinity requires vision, strategy, and cross-functional collaboration. Even with AI promising workflow transformation, silos remain entrenched and may not be solved in the ways many expect.

Read at Medium