The average number of apps used by a smart TV user has doubled, with viewers in Q3 2023 using an average of 5.4 apps per person, up from 2.6 apps per person in Q4 2021.
Despite the growth in TV app usage, there is a lack of comprehensive guides on designing apps for TV platforms, causing anxiety for many designers. The diversity of operating systems like Android OS, Samsung's Tizen, Roku, etc., creates challenges in app development.
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