"More and more developers are finding that today's AI coding agents massively increase their productivity. As an example, Amazon's Joe Magerramov recently outlined how his "team's 10x throughput increase isn't theoretical, it's measurable." And before you think "vibe coding, crap" his post is a great walkthrough on how developers moving at 200 mph are cognizant of the need to keep quality high and rethink a lot of their process to effectively implement 100 commits a day vs. 10."
"But what happens to software design teams when their development counterparts are shipping 10x faster? I've seen three recurring reactions: Our Role Has Changed We're Also Faster Now It's Just Faster Slop Our Role Has Changed Instead of spending most of their time creating mockups that engineers will later be asked to build, designers increasingly focus on UX alignment after things are built. That is, ensuring the increased volume of features developers are coding fit into a cohesive product experience. This flips the role of designers and developers."
AI coding agents are producing substantial developer productivity gains, even measurable 10x throughput increases in some teams. Design teams respond in three common ways: their role changes toward post-build UX alignment, they attempt to match developer speed, or they perceive the increased output as lower-quality work. Designers historically worked ahead of engineering with mockups and prototypes; rising developer velocity flips that dynamic, requiring designers to ensure a cohesive product experience after many more features are implemented. Teams must rethink processes, quality safeguards, and collaboration patterns to maintain coherent UX as shipping velocity rises.
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