The article discusses the importance of expanding the scope in user research to uncover deeper insights. While stakeholders often present clear, focused questions, limiting the research to these can overlook significant patterns and broader contexts. The concept of 'progressive widening' is introduced, where researchers begin with the immediate queries and then explore surrounding factors, offering richer data. An example from a health app project illustrates how expanding the initial focus revealed crucial insights that influenced strategic decisions, emphasizing the value of this approach in user interviews.
When stakeholders come to us with research questions, they typically arrive with a focused scope, but limiting ourselves to those may miss larger insights.
If we only answer what's explicitly asked, we risk missing crucial context. Broadening our inquiry can unlock strategic insights that guide product development.
This approach, termed 'progressive widening', encourages us to start with immediate questions and then expand to capture the whole picture.
By examining user interactions with notifications, we gain insights that inform product roadmaps, ultimately leading to more valuable findings for stakeholders.
#user-research #progressive-widening #stakeholder-engagement #strategic-insights #product-development
Collection
[
|
...
]