"The surging interest in liminality over the last 10 years from culture, academia, and corporations is not surprising: the future promise of technology has lost its shine despite unprecedented advances (Where is my jetpack?) but gained no patina or allure. We are fatigued with the plethora of flickering screens and the circus barking of online media's pandering for our attention. Humans have better things to do."
"Liminal Productsare built to promote existentially active experiences: core social interaction, personal transformation, creativity, and explorations that challenge our perspective on ourselves and the world. Such engagements are not transactional, nor are they looking to increase productivity: they are designed to create distinct spaces for us to slow down, and for a moment set aside the noisy practicalities of the day-to-day world to explore the extraordinary and the unknown."
Liminality has gained surging interest across culture, academia, and corporations as technological promise lost cultural allure while screens and online media fatigue users. Liminal products promote existentially active experiences such as core social interaction, personal transformation, creativity, and perspective-challenging explorations. These products prioritize slowing down and creating distinct spaces that set aside daily practicalities to encounter the extraordinary and unknown. Liminal experiences are non-transactional and do not prioritize productivity. Liminality draws from human heritage—places of worship, art, rituals, and immersive books or films—and thrives on ambiguity and surprise. Businesses face challenges and opportunities to design commercially viable liminal experiences.
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