Shopify's recent decision to remove 'UX' from its design titles has sparked significant debate within the design community. Led by Chief Design Officer Carl Rivera, the change is aimed at simplification; UX Designers are now simply referred to as Designers. This shift has resulted in mixed reactions, with some fearing it may undermine the value of user experience design. Industry professionals express concern that this might indicate a broader trend of sidelining UX in favor of more general design roles, prompting discussions about the future role of user experience in tech and design.
As of June 2025, Shopify has removed UX from their titles. This change, albeit seemingly simple, has triggered a larger discussion regarding the value of UX within design.
The move to simplify titles at Shopify—removing UX from them—has drawn mixed reactions, raising questions about whether it signals a shift in the priority given to user experience design.
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