The article discusses the shortcomings of relying solely on UI layouts in digital experience design, using an analogy of a contractor equipped only with hammers. It emphasizes that just as a contractor needs a variety of tools to renovate a kitchen effectively, designers require a broader toolkit to address user experience challenges comprehensively. The piece references Jesse James Garrett's framework in 'Elements of User Experience', underscoring the importance of understanding the deeper structures behind the user interface, rather than just focusing on the visual elements visible to users.
If we want to design truly great experiences, we need more than a hammer. We need a broader set of tools and the wisdom to know when to reach for each one.
When most people think of 'UX,' what they picture is the user interface. That glossy finish on top of a much deeper structure.
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