Design decisions should be informed by reliable UX metrics rather than personal preferences. This approach leads to measurable impact on business outcomes.
Designers frequently challenge existing workflows and objectives, yet struggle to present their impact through defined metrics and KPIs, which hampers recognition.
Most departments in companies excel at showcasing their metrics and impact; however, design lacks established KPIs and a framework for reporting success.
The disconnect between design and business objectives often leads to misunderstanding in organizations about the value and results of UX initiatives.
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