"The installation unfolds as a colorful landscape that transforms after dark, creating a dynamic atmosphere for visitors to explore and engage with the brand."
"At its center, the Škoda Epiq is complemented by a sculptural counterpart, anchoring a scenography of oversized, brightly colored forms that echo hand-shaped clay."
"The exhibition features a sequence of zones, including relaxation areas and a digital corner that immerses visitors in narratives around the Epiq and Škoda's evolving identity."
"The recurring slogan 'Ooooh, that's EpiQ!' emphasizes discovery and aligns with the exhibition's focus on curiosity and open-ended interaction."
The installation by Škoda Auto at Milan Design Week 2026 features a clay-inspired landscape designed by Ricardo Orts of Ulises Studio. It serves as a playful environment for both children and adults, offering activities like yoga and coffee. The project blends physical and digital elements, showcasing the Škoda Epiq and its sculptural counterpart in a vibrant setting. The exhibition includes various zones for relaxation and participation, emphasizing curiosity and interaction within a historic venue.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]