Repetition of key details is crucial in cancellation flows to give users confidence that you've got it, you're on it, and can be trusted.
Language in cancellation flow should be customer-centric, directly taken from user feedback or calls for better conversion.
Final page before cancellation should emphasize benefits of sticking around; Loom uses psychological tactics like loss aversion and sunk cost effect for premium retention.
#repetition #customer-centric-language #cancellation-flow #conversion-optimization #psychological-tactics
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