I was shocked when I cancelled my Loom membership-here's why
Briefly

Repetition of key details is crucial in cancellation flows to provide users with confidence and reassurance that their actions are understood and trusted.
Using customer-centric language derived from actual user interactions enhances the copywriting quality and user experience, as seen in the cancellation flow process.
Businesses should avoid using internal jargon to describe products and instead focus on language that resonates with customers in everyday conversations for better communication and understanding.
Employing psychological tactics like loss aversion and sunk cost effect in the cancellation process can influence user decisions and potentially reduce churn rates.
Read at Medium
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