A former senior product designer left a six-figure tech role after earning stable YouTube ad and sponsorship revenue to launch Fast Track UX, an online course. Initial sales came from an existing YouTube audience, growing the student base to over 1,000 and restoring six-figure income. The founder identified missed opportunities in promotion and awareness, noting she had done only one-third of what’s required to sell a product. She shifted to creating curiosity-driven YouTube content, learned to value services, outsource support, and manage time more effectively while cautioning that entrepreneurship has its own challenges.
In the two years since then, I've built a strong clientele and grown my income back to six figures, but I made several mistakes along the way. If I could go back, I'd tell myself to do four things differently to save time, money, and energy - including a warning that the grass isn't going to be greener on the other side of corporate.
I should've put more time and resources into promoting my product sooner I credit my initial program sales to YouTube subscribers who already trusted my UX advice and enjoyed my teaching style. Organic marketing on my YouTube channel helped me build a strong clientele of over 1,000 students, but I think there was likely a much larger audience out there that didn't know my course could be helpful.
I had only done ⅓ of what's required to sell a product. I had identified an issue, but I still needed to get people to know this problem existed and make them willing to pay to have it solved. So, I started making more YouTube videos addressing this gap. My approach was to use broad, curiosity-driven titles like "If I started UX in 2025, I
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