A workflow for creating LinkedIn posts in Buffer often stalls on choosing what to publish and shaping it into a post. The main issue is not lack of topics, but selecting one, finding a useful angle, and turning it into publishable content. Generic idea generators provide suggestions that do not reflect the user’s niche, audience, or current trends. A web app called Buffer Ideas Extension sits in front of Buffer’s Create Space flow. It collects details about the user and their work, generates structured content ideas based on what is trending in the user’s space, and pushes chosen ideas directly into Buffer through the API.
"Every idea generator I'd tried had the same problem: it didn't know anything about me. I'd get the same generic suggestions regardless of who I am or what I do: "share a behind-the-scenes look at your process," "post a tip your audience would find helpful." Prompts like this work fine as starting points, but they're quite disconnected from what's actually happening in my industry today. They don't know my niche, they don't know my audience, and they definitely don't know what's trending in my space right now."
"So I built a web app called Buffer Ideas Extension that sits in front of Buffer's Create Space workflow. It asks a few questions about who you are and what you're working on, generates structured content ideas based on what's actually trending in your space, and pushes the ones you like straight into Buffer through the API. Here's why I built it, and how the whole thing works."
"I'd open Buffer, navigate to the Create Space, and just...stare at a blank screen. It's not that I had nothing to say. But sitting there trying to figure out what to actually post (what's trending right now? What are people in my space paying attention to this week? Which topic is even worth writing about?) I'd go in circles. There are plenty of topics. That was never the problem. The problem was picking one, finding the right angle, and getting it into a shape I wanted to publish."
Read at Buffer: All-you-need social media toolkit for small businesses
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