Uber's early focus was on simplifying the user experience by introducing the "set destination" feature, which made booking a cab straightforward and intuitive for first-time users.
The design team worked to enhance user confidence through innovative interactions and animations, ensuring users felt informed and engaged throughout the cab booking process.
Utilizing SMS for bookings provided an alternative for users without smartphones, illustrating Uber's commitment to accessibility and convenience in various markets, especially in India.
Despite major successes, Uber's app has encountered challenges such as long wait times for drivers, confusion in locating pick-up points, and the need for real-time route feedback.
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