Uber's initial UX strategy emphasized simplicity, introducing only essential features to help users easily book rides, which significantly contributed to its rapid adoption.
Using SMS for booking was innovative, allowing users without the app to access services, particularly effective in markets like India where smartphone penetration is varied.
Uber's ongoing design enhancements, including animations and dynamic pricing updates, address user frustrations about booking delays, route changes, and feedback, improving overall user trust.
Despite its successes, Uber's UX design has areas for improvement, such as reconsidering color choices in the app to enhance visual consistency and usability.
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