Vitaly Friedman emphasizes that design should move beyond subjective choices and embrace data-driven methodologies that focus on measurable user experience metrics and KPIs.
Friedman advocates for using reliable Key Performance Indicators (KPIs) to ensure design decisions are strategically aligned with business goals, moving away from intuition-led design.
The course introduces key UX metrics such as usability rates, user satisfaction scores, and business impact metrics that provide a comprehensive view of design effectiveness.
By leveraging design metrics, designers can track user behavior and measure the clear impact of their design decisions on business outcomes.
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