Points of Parity (POP) are essential features or functionalities that every product within a category must have to be considered a legitimate competitor.
If your SaaS platform meets all the industry must-haves, users are less likely to experience 'feature shock' when switching, reducing friction in the transition process.
While uniqueness is vital, focusing solely on what makes your product different can lead to overlooking what makes it functional and appealing to users.
POPs play a significant role in influencing user adoption and retention, which are critical for growth in the competitive SaaS market.
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