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Open-ended questions go beyond a simple yes or no answer and require respondents to provide detailed answers. Closed-ended questions can be answered with a simple yes or no.
Open-ended questions are queries that go beyond receiving a simple 'yes' or 'no' answer. They require respondents to expand on their answers.
Open-ended questions are useful in product research because they elicit more substantive answers from focus groups. They can provide insights into users' thinking patterns and drive product development.
Open-ended questions can be especially useful when conducting product research. This is why you get more substantive answers from your focus groups.