How get your brand to invest in creative

"The stereotype of the penny-pinching CFO is fading. Finance leaders understand that lasting competitive advantage often comes from intangibles such as brand strength and design excellence. In fact, 73% of CFOs are already supportive or at least open to creative investment when it's tied to measurable business outcomes (a relief in this new age of AI). To convert CFO interest into active support, creative teams must prove financial impact at every stage,"

"showing how design systems cut costs, how user experience lifts revenue, and how brand storytelling protects margins. After all, the best rebrands needed serious investment and they paid off in droves. Decision-makers want efficiency and consistency (Image credit: Getty Images) Creative teams can deliver measurable savings and faster speed-to-market by building design systems, or shared frameworks of rules, reusable components, and usage guidelines across products, channels, and teams. A well-built design system standardizes the look and feel of everything from digital interfaces to marketing collateral."

Finance leaders now recognize intangible assets such as brand strength, design excellence, and user experience as essential sources of competitive advantage. A majority of CFOs are supportive or open to creative investment when outcomes can be measured. Design systems create standardization that reduces labor costs, accelerates launches, and enables predictable forecasting. User-centered design can lift revenue while brand storytelling helps protect margins and justify rebrands. Creative teams must quantify cost-per-asset, time-to-market, and error rates, report before-and-after savings, and partner with finance to reinvest efficiency gains into growth.

Read at Creative Bloq