The current expectation of Head of Design roles misaligns with traditional understanding, requiring a fresh perspective on how design leadership is defined and valued.
As I've engaged with industry peers, I've noticed a struggle in relaying the significance of design processes to those in technical leadership roles, often perceived as unnecessary.
This exploration aims to delineate the evolving nature of the Head of Design role, providing insight into its past and present forms, especially in the Australian market.
It's pivotal to foster understanding among leadership about design's critical role, transitioning from being seen as a blocker to a vital contributor in shaping product direction.
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