"I'm born and brought up in India, where more means more. We are not a ' minimalist' country, and neither are our apps or digital products. Our markets or bazaars are noisy, crowded, with posters and billboards screaming for attention. The world where I come from is strikingly different from the world where I am living in right now. In 2019 after I got married, I moved to the Netherlands."
"And before I actually made the move, experienced the country, the people, the products by myself, I had no idea about what to expect from the UX or job market here. My maximalist portfolio did not work! My designs were too loud and brandish for most companies I initially applied to. I toned down my work. I learned how to express myself with minimalism."
Born and raised in India, where visual environments and digital products tend toward maximalism, a designer encountered a contrasting design culture after relocating to the Netherlands in 2019. Prior portfolio work reflected that maximalist aesthetic and did not translate well to employers in the new market. Job applications repeatedly failed because designs appeared too loud and brandish for many companies. The response involved deliberately toning down visual elements and learning to express ideas through minimalism. Adapting design language to local expectations enabled better alignment with Dutch UX preferences and improved prospects in the UX job market.
Read at Medium
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