Dark patterns are design techniques specifically crafted to mislead or manipulate users into making decisions that are not necessarily in their best interest.
By becoming aware of the harmful effects of dark patterns, designers can be inspired to adopt a more ethical and user-centered approach.
Interest in these techniques is growing within the design community, not to apply them, but to understand and avoid them while drawing valuable lessons for designing more ethically and with a user focus.
The first step in transforming dark patterns into a positive force is to clearly identify them.
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