Airbnb has relaunched its app, now allowing users to book not only homes but also services like manicures and experiences such as food tours. VP of design, Teo Connor, emphasizes that while the focus has broadened, the brand's original essence remains a priority. The app features a new design aesthetic with a softer feel, characterized by curved edges, smooth animations, and playful icons. This redesign aims to enhance user familiarity while providing utility and a cohesive experience for bookings.
When Airbnb launched, it was essentially about one thing: booking homes. This singular focus has shaped the brand's entire design.
The app design, user interface, 3D and illustrations were all done by an in-house team, whose approach was just as much about adding as it was preserving.
There's a softer feel across the board - more curved edges, and a smooth animated interface with subtle intensities.
They've got a ton of utility, they're a universal language, and they're playful.
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