Noodle's Form + Fidget serves as an experimental digital playground that leverages Rive, aiming to extend interactivity beyond traditional motion design. Creative director Doug Alberts highlights the joy and engagement it brings, where users can explore interactive experiences without specific goals or instructions. The project embraces playfulness, focusing on delivering moments of joy and spontaneity, contrasting with conventional digital interactions that often have monetized purposes. The intention behind Form + Fidget is to provide a refreshing escape, encouraging users to enjoy and interact freely.
Following such a positive reaction, Doug continued developing - and experimenting - with what became Form + Fidget, excited by its point of difference compared to standard scroll-and-swipe interactivity as an satisfying instrument that intuitively responds to clicks and taps.
We're so used to interacting with screens in functional ways like scrolling, tapping, and closing pop-ups, but Form + Fidget is just... for fun, no instructions, no goal, just a chance to mess around.
It was like we had tapped into a new kind of storytelling, one where people don't just watch, they play.
A little moment of joy, honestly, answering what he'd like people to take from interacting with the project.
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