"Every product owner and designer in banking knows the pressure: customers expect seamless digital experiences, yet, inside the boardroom, UX often gets dismissed as "just interface design." The result? Teams are left fighting uphill battles-begging for budgets, negotiating for resources and struggling to prove that user experience isn't just a cosmetic upgrade but a business-critical strategy. Meanwhile, Fintechs and tech giants are redefining what "good banking" feels like, raising customer expectations with every tap and swipe."
"If banks don't catch up, even their most loyal customers won't wait around. The issue isn't whether UX matters, but whether product teams can convince executives that investing in it today is the most important way to secure the bank's future tomorrow. It's a wake-up call for product owners, digital project managers, and UX/UI designers in banks and financial institutions."
"You can - and must - move UX and digital branding to the center of strategy and weave them into the DNA of the business. Because if you don't, you're not just risking a bad app rating - you're risking the future of your organization. UX is no longer a paint job; it's where revenue either leaks - or compounds."
Customers expect seamless digital experiences and banks face internal skepticism that reduces UX to mere interface design. Product teams struggle to secure budgets and resources while fintechs and tech giants raise user expectations with rapid, emotionally engaging products. Poor UX causes extra clicks, confusing forms, and clumsy messages that erode trust, revenue, and loyalty. The branch is now a mobile screen; digital branding and UX must be central strategic priorities and embedded into the organization's DNA. Failure to prioritize UX results in permanent competitive lag, lost customers, and revenue leakage rather than compounding growth.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]