"The MVP, popularised by Eric Ries in Lean Startup (2011), is often viewed as a functional baseline; it is a stripped-back product intended to prove viability today, with the future promise of augmentation reserved for tomorrow (subject to demand, resources & budget - to name a few!) While many MVPs successfully meet basic user needs, they often fail to deliver a unique or engaging experience."
"To understand the gap between function and value, consider a parallel from the physical world: the newly constructed house. At its core, a new build fulfils a functional requirement, providing essential shelter and space. Yet, without personalisation and decoration, it remains a generic structure, a standard configuration of walls and windows that is often repeated worldwide; We've seen it all before. It is a commodity, not a destination."
"It's not until you apply a layer of craft that the screen turns from a habitable space into a valuable one. And so, product teams must go beyond just a bare-bones MVP and strive for something desirable. This means crafting a superior user experience unlike other products that meet & surpass a user's needs & expectations. This approach is crucial for gaining a competitive advantage and establishing a strong, lasting connection with your customers."
MVPs are commonly built as minimal functional baselines that prove viability but often lack distinctiveness. Such products meet basic needs yet deliver neither unique nor engaging experiences, making them bland and easily copied. A new house provides a parallel: a new build offers shelter but remains generic without personalization and decoration. Emotional resonance requires specific choices, curated furnishings, and personal touches that elevate utility into desirability. In product design, structure serves as a canvas; applying craft transforms a functional screen into valuable experience. Product teams must therefore go beyond bare-bones MVPs to craft superior user experiences that exceed expectations, secure competitive advantage, and foster lasting customer connections.
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