"Enso is a tape measure concept that redefines measurement as a ritual, where precision meets care, and not the kind you hide in the drawer. The goal is not to add a screen or smart features, but to redesign the gesture itself, using overlapping circular forms and carefully tuned mechanics to make pulling a length feel calm and deliberate. The name references the Zen circle, a symbol of simplicity and mindful repetition."
"The project starts from interaction, not form, studying familiar motions like clicking a pen, twisting a capsule, and, most importantly, dialing a rotary phone. The idea is that the goal is not to redesign the tape, but to redesign the gesture, thinking about emotion, memory, and muscle habits instead of just housing dimensions. That shift lets the form emerge from how your hand wants to move."
"The rotary phone acts as the trigger point, the satisfying resistance and weight of dialing, and the silent intelligence behind each click. That experience translates into Enso's overlapping circular geometry, inspired by eclipses and the tension between concealment and revelation. The tape becomes something you reveal by rotating and sliding discs, not yanking a metal strip out of a box, which changes the pace and feel of the whole interaction."
Enso treats measuring as a small ritual rather than a chore, transforming the act into a calm, deliberate gesture. The concept focuses on interaction instead of adding screens or smart features, using overlapping circular forms and carefully tuned mechanics to make pulling length feel measured and intentional. The design draws on familiar motions — clicking a pen, twisting a capsule, and dialing a rotary phone — to inform resistance, weight, and rhythm. Rotating and sliding discs reveal the tape, changing pace and tactile engagement compared with yanking a strip from a box. The compact circular body favors display and daily use over drawer hiding.
Read at Yanko Design - Modern Industrial Design News
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