Emotional design: let's design for silence
Briefly

Emotional design: let's design for silence
"I'm looking at the stage but I don't know what I saw, even though the message is somehow clear. I was invited into the self-reflection of a lost person, projected inward through an attempt to escape from the simulation of post-apocalyptic reality, which through our human stupidity has turned our world into a capitalist grey wasteland, where you can survive if you accept that you don't exist, and there is only us."
"I read it again the next morning. The words are clumsy, overcomplicated. They fail to capture what I actually experienced. And yet, sitting in that theater, the message was crystal clear."
"Let's be honest. As designers, we've become obsessed with clarity. We A/B test button copy and debate microcopy the whole meeting. We measure readability scores and reduce everything..."
Pre-linguistic, nonverbal communication can convey clear, emotionally resonant meaning without words. A theater experience can evoke self-reflection, dystopian imagery, and existential understanding through movement and atmosphere rather than literal language. Designers frequently prioritize textual clarity, optimizing microcopy and readability metrics while overlooking embodied, sensory, and contextual cues. Psychoneurological mechanisms enable the brain to perceive and interpret meaning before linguistic processing. Digital products that fail to incorporate rhythm, timing, visual metaphor, spatial dynamics, and embodied interaction risk losing depth and resonance. Integrating nonverbal design elements can restore expressive power and strengthen user experience.
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