UX designers often rely on industry best practices for copy decisions, but these may not align with the specific needs of a product. A recent project revealed that finalized copy resembled that of competitors, lacking uniqueness despite a strong visual identity. A button label, 'Request to book', was ambiguous, which showcased a need for clarity. Involving a dedicated UX writer can help ensure that the copy resonates with the target audience and highlights the product's unique value proposition.
Designers had a solid grasp of how similar products communicate, yet the copy resembled that of competing offerings, lacking uniqueness. The button label 'Request to book' became ambiguous within the product's context, potentially confusing users about its actual function.
With a keen eye for UX copy patterns, designers often follow industry norms, but these practices may not align with specific products or users, emphasizing the importance of involving a dedicated UX writer.
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