The article discusses the parallels between the 1971 message in 'Diet for a Small Planet' and the current state of UX Design. Designers are currently experiencing a backlash regarding their costs as companies prioritize short-term financial goals over long-term value creation. This creates a disconnect between design practices and company leadership. The author stresses the importance of user research, prototyping, and iteratively refining design processes over large, complicated ones, suggesting that efficiency and clarity within design teams are crucial moving forward.
...companies overly focus on short-term goals like cutting costs or cramming in incremental revenue. There is a reason companies do this, of course: it kinda works in the short term.
I'm convinced that proper UX requires user research, ideation, prototyping, and user testing, yet there's an unfortunate disconnect between design and company leadership.
Collection
[
|
...
]