Customer-led vs. Product-led Growth: Which is Right for SaaS?
Briefly

The product-led growth (PLG) model shifts focus to making the product itself the main driver of customer acquisition, offering users immediate value and a self-service experience.
In contrast, customer-led growth emphasizes understanding customer needs and personalizing solutions to foster loyalty, which heavily relies on word-of-mouth and referrals for expansion.
Read at ClickUp
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