Crafting A Killer Brand Identity For A Digital Product - Smashing Magazine
Briefly

Maintaining brand consistency can be a challenge for many teams due to issues like miscommunication, disconnect between graphic and web design teams, and management missteps.
As per a Lucidpress survey, 68% of company stakeholders credit 10% to more than 20% of revenue growth to the consistency of their brand.
Read at Smashing Magazine
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