Every Olympic athlete scrutinizes their performance against past records, and football teams dissect game footage of their opponents in preparation for future games.
For UX designers, the focus is on understanding how users interact with competing products and identifying opportunities to create a superior user experience.
Competitive analysis in UX is a research method that involves systematically examining the user experiences offered by competing products with a specific goal in mind.
The goal is to stay ahead of the curve by creating innovative and user-centered solutions that surpass whatever the competition is offering.
Collection
[
|
...
]