The latest design trend report from Canva indicates a significant rise in motion graphics, with 'motion' searches increasing by 109% year-over-year, emphasizing the shift towards dynamic visuals. This trend reflects a broader consumer preference for designs that capture attention, especially in an era where screens dominate the viewing experience. Motion not only enhances aesthetics but also engages viewers more effectively, making it a popular choice for creators seeking to elevate their work.
Canva's report highlights a burgeoning interest in design that embodies 'serious fun.' Searches for playful and nostalgic graphics have surged, with 'silly' designs up by 92%. This trend suggests a shift toward more colorful and lighthearted visual elements, as consumers increasingly seek entertainment and escapism in their designs. As a result, incorporating humor and fun into visuals is becoming essential for brands aiming to connect meaningfully with their audiences.
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