AXOR's 2025 campaign, 'Escape the Ordinary,' aims to redefine the bathroom experience as a luxurious, curated space. Partnering with designer Antonio Citterio, the brand reveals three unique bathroom concepts influenced by cultural journeys through Japan, Italy, and South Africa. Rather than focusing solely on fixtures, AXOR emphasizes creating sanctuaries that reflect personal expression. Each concept incorporates innovative designs such as the AXOR ShowerSphere, showcasing the brand's commitment to high-end, customizable collections while honoring water's role in our lives.
'Each concept is deeply inspired by the idea of a journey - both physical and sensory. We envisioned journeys through Japan, South Africa and Italy.'
AXOR has existed in a category of its own - a design brand committed not just to technical excellence but to crafting experiences that honor both water and people.
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