The article discusses the author's journey in design, emphasizing the satisfaction derived from creating impactful products. However, it also addresses the frustration of projects that failed to gain traction due to misalignment within the product development process. Critical issues included poorly defined user needs, late involvement of designers and engineers, and isolated decision-making among stakeholders. To resolve these challenges, a design requirements kick-off meeting was introduced to ensure that all necessary parties participated effectively in defining problems and aligning on success metrics.
One of the biggest reasons I pursued a career in design was the satisfaction of seeing my work come to life and impact real people.
Misalignment was the root cause...Designers and engineers weren't brought in early enough to validate technical feasibility or conduct user research.
To tackle all those alignment issues, we introduced a design requirements kick-off meeting..to define the problem, align on success metrics.
There was a pattern. That's when I started asking the hard question - What went wrong?
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