Achieving Harmony: Balancing Business Goals and the User Experience in Design
Briefly

Align your design strategies to support the business's goals while keeping users' needs front and center.
In many cases, UX designers prioritize the user experience, but sometimes understanding business goals takes precedence.
Share stories and analytics data that demonstrate how good design translates to business success. Always champion user-centric design on your product teams and when working with other stakeholders.
When you and your team are aligning on ambitious business goals, consider advocating for a superior user experience.
Read at Uxmatters
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