A seamless user experience minimizes friction, ensuring users can engage with a product effectively; if design creates resistance, potential customers may turn to competitors.
Common failures in design include unbalanced layouts, excessive animations, and complexity, all of which can confuse users and obscure the content they need.
Decisions in design should demonstrate empathy—non-matching fonts and excessive distractions can alienate users, leading to frustration and disengagement with the product.
Learning from real-world examples of bad design, such as the Amazon Prime subscription, highlights the potential users' frustration stemming from ineffective user interfaces.
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