"Having a basic UX strategy is no longer enough. There are an overwhelming number of digital products and services available, so having an aligned UX strategy will ensure you are fulfilling what you promised your customers, building brand loyalty, trust and advocacy. To truly understand the scope of a UX strategy, you need to evaluate the three primary components: a vision of intent; goals and measures of success; and a comprehensive plan."
"First, a brand has to know what its business currently looks like, what they are aiming to achieve and how they will get there, as well as how they will solve key problems for users and support the broader needs of customers. Second, once this has been confirmed, you will need to establish a way to measure progress. Goals, along with metrics and key performance indicators, must directly connect UX improvements with business goals to ensure the strategy is resilient and adaptable in today's market."
Brands must consider all user touch points to align customer experience with overall business goals. Business leaders need deep understanding of users, their behaviors, and expectations. A robust UX strategy comprises three components: a clear vision of intent, measurable goals and KPIs tied to business objectives, and a comprehensive plan with objectives and milestones. Measuring progress through metrics links UX improvements to business outcomes and keeps strategies resilient and adaptable. Continuous review of the UX strategy identifies barriers that prevent products or services from standing out and informs prioritization of marketing and experience efforts.
Read at The Drum
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