User research is a bit like improv, where preparation is key. Understanding the product, the industry, and recruiting the right participants leads to effective interviews.
Before diving into user research, doing industry-related groundwork is crucial. It equips researchers with the necessary context to make sessions run smoothly and effectively.
Recruiting the right participants is essential. Involving people who align with the product's target audience makes the research more valid and minimizes confusion.
A conducive environment enhances the participant's comfort, allowing for clearer communication and more relevant insights. Preparation goes beyond just questions.
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