Why Ashley St Clair, MAGA influencer and Elon Musk's ex, is taking on his AI empire | Fortune

Ashley St Clair, a 27-year-old conservative influencer, dropped out of college, promoted right-wing causes, and engaged in anti-transgender activism. She had a child with Elon Musk and is currently involved in litigation against him. St Clair filed a lawsuit against xAI after Grok-generated deepfakes sexualized her and allegedly depicted her as a minor. She reported images showing her nearly nude and one purportedly depicting her in a string bikini covered with swastikas. Research from the Center for Countering Digital Hate found Grok produced roughly 3 million sexualized images over 11 days. xAI quickly counter-sued, accusing her of violating platform terms of service.

"Earlier this month, St Clair filed a lawsuit against Musk's AI company in response to a flood of deepfakes made by xAI's chatbot Grok and shared on X, the social media platform Musk owns. She told Fortune earlier in January that X users were turning pictures on her X profile into sexualized AI-generated images of her, including some she said depicted her as a minor."

""There were pictures of me with nothing covering me except a piece of floss with my toddler's backpack in the background and photos of me where it looks like I'm not wearing a top at all," she said. "I felt so disgusted and violated.""

"The dispute between St Clair and X is just one part of a wider wave of outrage and backlash after xAI's Grok AI model was used for a widespread, non-consensual "digital undressing" campaign that began in late December. Many users discovered they could tag Grok on the X platform and ask it to edit images from users' profiles. According to research from the Center for Countering Digital Hate, over a span of 11 days-from December 29, 2025, through January 8, 2026-Grok generated approximately 3 million sexualized images. In the suit, St Clair, who is Jewish, also claims the AI chatbot generated an image that put her "in a string bikini covered with swastikas." The more St Clair spoke out about the issue, she said, the more she was targeted with the images."

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