In the lead-up to Donald Trump's re-election, Instant Pot Brands plans to introduce a '45/47 Collection' of appliances featuring Trump's slogan. This decision follows concerns about rising tariffs on products sourced from China, which the company previously cited as a reason for potential price hikes. Instant Brands appears to be seeking favor with Trump through this strategy, indicative of a broader trend where corporations feel compelled to align with political figures to mitigate business risks and appeal to specific consumer bases.
The parade of companies and executives seeking to cozy up to Trump has been never-ending in recent months, a strategy that makes some sense when you consider that the president has demonstrated a real openness to flattery.
This is, unfortunately, a natural consequence of the way that corporate brands have increasingly felt compelled to pander to political trends in recent years.
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