"The parade of companies and executives seeking to cozy up to Trump has been never-ending in recent months, a strategy that makes some sense when you consider that the president has demonstrated a real openness to flattery."
"This is, unfortunately, a natural consequence of the way that corporate brands have increasingly felt compelled to pander to political trends in recent years."
In the lead-up to Donald Trump's re-election, Instant Pot Brands plans to introduce a '45/47 Collection' of appliances featuring Trump's slogan. This decision follows concerns about rising tariffs on products sourced from China, which the company previously cited as a reason for potential price hikes. Instant Brands appears to be seeking favor with Trump through this strategy, indicative of a broader trend where corporations feel compelled to align with political figures to mitigate business risks and appeal to specific consumer bases.
Read at Eater
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