"U.S. Immigration and Customs Enforcement is planning a sprawling, $100 million wartime recruitment campaign aimed at gun-rights supporters, UFC fans, and conservative media consumers willing to perform their sacred duty' and defend the homeland,' according to a Wednesday report from The Washington Post. Per a 30-page internal ICE document reviewed by the Post's Drew Harwell and Joyce Sohyun Lee, the agency intends to flood the market with influencer partnerships and geo-targeted digital ads reaching people who have attended UFC events, listened to patriotic podcasts,"
"The document outlines plans to spend millions on ads on Snapchat and live streams on Rumble, as well as the use of geofencing technology to target anyone who passes near military bases, NASCAR races, college campuses, or gun and trade shows. Ads will also be served to users interested in conservative news and politics, physical training, and military and veterans' affairs, with a focus on people whose lifestyles are described as patriotic or conservative-leaning."
U.S. Immigration and Customs Enforcement plans a $100 million wartime-style recruitment campaign targeting gun-rights supporters, UFC attendees, and conservative media consumers. The campaign will use influencer partnerships and geo-targeted digital ads on platforms including Snapchat and Rumble, and employ geofencing near military bases, NASCAR races, college campuses, and gun and trade shows. Ads will target users interested in conservative news, physical training, and military and veterans' affairs. ICE expects at least $8 million for influencer partnerships, roughly 5,000 applicants at about $1,500 per application, and frames recruitment as defending the homeland. Congressional funding for ICE enforcement recently tripled to about $30 billion.
Read at www.mediaite.com
Unable to calculate read time
Collection
[
|
...
]