USC is cutting twelve positions in its athletic department as it braces for sharing $20.5 million with athletes by 2025 under the House vs. NCAA settlement. This decision comes amid serious financial challenges. The cuts include six immediate role eliminations, one being a senior associate athletic director who served multiple tenures. USC plans to explore various revenue streams to manage this expenditure, including a new multimedia rights deal with Learfield and ad sales in the Coliseum. Athletics programs will receive investments from revenue-sharing dollars to support all sports.
As USC prepares to share a maximum of $20.5 million with its athletes by 2025, they face significant financial challenges requiring cost-cutting measures and additional revenue streams.
The athletic department at USC has eliminated twelve positions, including that of a senior associate athletic director, as part of efforts to manage costs amid the evolving landscape of college athletics.
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