"The onset of tariffs forced businesses to quickly decide whether to pass on the cost to customers or eat it themselves. Some businesses have even decided to up and move manufacturing facilities to the U.S. to circumvent at least some of the blow. From an outsider's perspective, this feels like a one-two punch for consumer goods companies, manufacturers, and supply chain practitioners-especially since many had only recently recovered from the massive disruptions caused by the COVID-19 pandemic."
""When things change, that's not a bad thing sometimes," said Kerim Kfuri, CEO of supply chain and logistics company The Atlas Network, which works with 2,000 suppliers in more than 30 countries. "Opportunities through chaos is an amazing outcome that happens when things aren't going as planned." The Atlas Network is also the verified supplier for Alibaba. Kfuri, who is also Shark Tank star Daymond John's go-to supply chain expert,"
Tariffs compelled businesses to choose between absorbing added costs, passing them to customers, or relocating manufacturing to avoid duties. Some companies moved facilities back to the U.S. to mitigate tariff impacts. These changes hit supply chains just as they had rebounded from COVID-19 disruptions, creating a double strain on manufacturers and consumer-goods firms. Kerim Kfuri views the disruption as an opportunity for innovation, prompting companies to explore better or less costly materials and rethink packaging. The Atlas Network supports thousands of suppliers across more than 30 countries and helps businesses navigate supply-chain change with minimal disruption.
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