The pandemic significantly changed voter demographics and sentiments leading up to the 2024 election, especially among young voters and suburban parents. While Covid was pivotal in the 2020 election, concerns about school closures and economic instability shifted voter priorities. Formerly strong support for Democrats has dwindled, particularly among under-30 voters and parents in urban areas, as they feel alienated by policies they see as detrimental to children's development and economic wellbeing. This has created an opportunity for Trump to regain support from these groups, complicating the political landscape.
Younger voters are in the process of understanding who they are and what their values are, and that was disproportionately shaped by Covid, says John Della Volpe, director of polling at the Harvard Kennedy School Institute of Politics.
Democrats helped create this vacuum, which was filled by Trump and Trump-aligned podcasters and influencers.
When schools shut down, I was always deeply concerned that the tradeoff for children would be grave, says Natalya Murakhver, a Manhattan mom.
You cannot stop growing up, and growing up entails the social relationships that can only be had in a physical space.
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